“The hard truth about social media marketing:
‘Creating content’ isn’t enough.
Here’s my 3-step process to actually get clients (that most ‘gurus’ won’t tell you):”
First, let’s bust a myth: Assuming what your audience wants is a recipe for failure.
Real marketing starts with real market research. Here’s how:
Reach out to 15-20 people from your target audience for a 10-min call.
• Ask 5-10 questions about their situation, pains, and desires
• Use a call transcriber (I use Read ai)
• Offer something valuable in exchange for their time
This step is gold.
You’re getting direct insights from your potential clients.
No guesswork, no assumptions.
Just raw, valuable data.
Plug the data into ChatGPT.
• Download the call transcriptions
• Feed them to ChatGPT
• Ask ChatGPT to find patterns in pains/desires/situations
ChatGPT becomes your personal data analyst,
sifting through hours of conversations to find the golden nuggets you need.
Make targeted content.
• Tell ChatGPT to create 3 Ideal Customer Profiles (ICPs) from the data
• Get it to list their top 25 FAQs, obstacles, and desires
• Create actionable content that addresses these specific points
This is where the magic happens.
You’re not just creating content;
you’re crafting solutions to real problems your audience has told you they have.
The result?
Content that resonates, engages, and converts.
Because it’s exactly what your audience is looking for.
Here’s the kicker:
Spend 10 hours doing this kind of market research,
and you can make 10x more than just throwing content at the wall and hoping it sticks.
Remember: Assumptions are the death of good marketing. Real insights lead to real results.
So, stop guessing what your audience wants. Start asking them directly. Your social media strategy (and your bank account) will thank you.
Ready to revolutionize your social media marketing?
Drop a 🎯 below if you’re committed to doing real market research this week! #
P.S. Want more actionable marketing tips?
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